Lilac Babes is an uniquely styled brand featuring OUT OF THIS WORLD original clothing and accessories in the color purple.
The original concept began in 2013 under the name Wild Violet. Our love for the color purple envisioned us to create an a brand that only focused on designs in the color purple. Over time we opted to expand and changed the name to Rogue Daisies to include all colors and match a wider range of products in 2014. By 2015, our original concept was lost; dead. We relaunched the following year with a new name and our original idea, going back to our roots and love of the color purple. Our first test “mini” collection “Wanderer’s of the Night” was launched not only with the color purple, but featured an array of other worldly phenomenon including aliens, outer space, ghosts. or paranormal activity. etc. In other words, things that are OUT OF THIS WORLD. The concept was held onto for a decade before it was finally brought to life in 2026. The first “official” full sized collection Rebel Genesis will be released on June 1, 2026.
Lilac Babes is more than a shop, more than a brand, more than a color. We are a culture. For the lovers of the color purple in any shade from the lightest iris, to the deepest eggplant. We are the strange, the weird, the wanderers of the night.
We are lost beings hiding on Planet Earth trying to get back home to our Planet Lilac, a beautiful yet small lilac planet with a purple orbit ring, just past our neighbor Pluto, complete with a pastel watercolor sky and two lavender crescent moons that are visible both night and day.
We are the Babes living The Lilac Life.
The Lilac Life is a simple portrayal of how we live. If you are have ever felt lost while on Planet Earth, like you don’t belong and find the color purple more than just your favorite color you might be from a different world. If you are a lost babe from Planet Lilac, then join our community to meet more stylish and beautiful babes like yourself. Express your visions and meet lovers of purple just like you!
Our style is bold, loud. Beautiful, unique. And truly our own.
Welcome to Lilac Babes.
Lilac Babes began as an idea in 2016 by the founder Rose Pendleton, an actress, fashion model and designer,
The original concept began in 2013 under the name Wild Violet. Our love for the color purple envisioned us to create an a brand that only focused on designs in the color purple. Over time we opted to expand and changed the name to Rogue Daisies to include all colors and match a wider range of products in 2014. By 2015, our original concept was lost; dead. We relaunched the following year with a new name and our original idea, going back to our roots and love of the color purple. Our first test “mini” collection “Wanderer’s of the Night” was launched not only with the color purple, but featured an array of other worldly phenomenon including aliens, outer space, ghosts. or paranormal activity. etc. In other words, things that are OUT OF THIS WORLD. The concept was held onto for a decade before it was finally brought to life in 2026. The first “official” full sized collection Rebel Genesis will be released on June 1, 2026.
The Brand’s Backstory
Lilac Babes is more than a shop, more than a brand, more than a color. We are a culture. For the lovers of the color purple in any shade from the lightest iris, to the deepest eggplant. We are the strange, the weird, the wanderers of the night.
We are lost beings hiding on Planet Earth trying to get back home to our Planet Lilac, a beautiful yet small lilac planet with a purple orbit ring, just past our neighbor Pluto, complete with a pastel watercolor sky and two lavender crescent moons that are visible both night and day.
We are the Babes living The Lilac Life.
The Lilac Life is a simple portrayal of how we live. If you are have ever felt lost while on Planet Earth, like you don’t belong and find the color purple more than just your favorite color you might be from a different world. If you are a lost babe from Planet Lilac, then join our community to meet more stylish and beautiful babes like yourself. Express your visions and meet lovers of purple just like you!
Our style is bold, loud. Beautiful, unique. And truly our own.
Welcome to Lilac Babes.
To download Lilac Babes’ brand guidelines pdf which includes our identity, mission, vision, and values, logos, colors, typography and more download it below!